Today at SES New York we shared with attendees our plans to begin testing some new Bing features as we start to move into the next wave of innovation which will be rolling out later this spring and summer.
Our focus remains consistent – we want Bing to be the best place to help you make better decisions. When we launched last June, one of the ways we helped customers get to better decisions was by providing a more visual, more intuitive, and more organized experience. This spring we will continue this evolution by making some changes to our user experience and providing new experiences throughout search.
his feature drove a lot of customer engagement, and was really popular with customers. But we are constantly looking for ways to make the experience even better. Jeff Henshaw, GPM of our user experience team put it well, “We have a vision for Bing to serve as a vital assistant to your online decision-making. In these latest designs, you’ll see a lighter, cleaner presentation of results that highlight key actions that will efficiently guide you toward your goal. Every day, Bing gets more intelligent about tasks that are important to people like you and me, so we continue to streamline and polish the Bing experience in ways that let you tap into that intelligence.” So over the next few months, we are going to test some new design concepts moving Quick Tabs functionality to the top of the page for 1-click access to our most robust, visual, and organized pages. We think this approach is a better way for Bing to anticipate user intent and adapt both the page and the results to help make faster, more informed decision.
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