Microsoft Unites Software and Cloud Services to Power New TV Experiences

Posted by bink on January 7 2010, 2:01 PM. Posted in Windows Media Center.

Version 2.0 of award-winning Mediaroom TV platform enables subscription TV providers to deliver more entertainment content to more types of screens, using a single cloud-based infrastructure.

Today at the 2010 International Consumer Electronics Show (CES), Microsoft Corp. is announcing Microsoft Mediaroom 2.0, the next version of the world’s most deployed Internet Protocol Television (IPTV) platform. Mediaroom 2.0 will enable television service operators to provide their TV services to more subscribers than ever before, delivering more content to more screens than the previous version of Mediaroom — both inside and outside the home.

“Mediaroom 2.0 operators will be able to deliver their live, recorded and on-demand TV service through Windows Media Center on Windows 7-based PCs.”

“Mediaroom 2.0 operators will be able to deliver their live, recorded and on-demand TV service through Windows Media Center on Windows 7-based PCs.”

Mediaroom 2.0 is scheduled to be available for operators to start testing beginning next month. Mediaroom 2.0 can be deployed by operators as their entertainment cloud powering the delivery of a complete television service, including cloud digital video recording (DVR), on-demand features, interactive applications, and access to both operator-hosted content and externally hosted content such as Internet TV. The operators’ service can be enjoyed by their subscribers on multiple screens including the TV (with Mediaroom set-top box), Windows Media Center, Web browsers (for Windows-based PCs and Macs), Xbox 360 and compatible smartphones.

Also new with Mediaroom 2.0, service providers will now be able to offer their existing on-demand TV service to their entire broadband customer base using their existing set-top box inventory, thereby expanding their service footprint beyond the reach of their IPTV network. The same on-demand service can also be enjoyed on Windows 7-based PCs using Windows Media Center,* as well as on Xbox 360. Service providers also can offer subscribers access to their on-demand programming remotely using a range of Web browsers running on Windows-based PCs and Macs and, in the near future, on compatible smartphones.

Mediaroom 2.0 also adds support for Microsoft Silverlight and Microsoft Internet Information Services (IIS) Smooth Streaming for the access and delivery of on-demand content. This enables viewers to enjoy an exceptionally high-quality playback experience, because IIS Smooth Streaming adapts the video stream to the user’s network connection to enable optimum video quality. In addition, support for Microsoft PlayReady preserves the service providers’ ability to secure their content libraries and monetize consumer experiences.

“Our strategy with Mediaroom is to combine the power of client software and cloud-based services to greatly enhance the way consumers experience digital entertainment. We want to make it easier for consumers to find and discover great content, to watch, listen and engage in new ways, and to do so anywhere and on any screen,” said Enrique Rodriguez, corporate vice president for the TV, Video and Music Business at Microsoft. “Mediaroom 2.0 is a key milestone in our strategy, providing the software platform to power operators’ service clouds to reach more screens, and more people, with more content than ever before.”

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