Microsoft and RIM helping people make better decisions with Bing on BlackBerry

Posted by sumeethevans on May 5 2011, 9:21 PM. Posted in bing.

Since we launched Bing, we’ve tried to make it as easy as possible for people to use the service from any device, anytime, so that they are never without access to Bing’s great decision tools. Today we joined with Research In Motion (RIM) in announcing some exciting news for our joint customers.

This morning at RIM’s annual Blackberry World, Microsoft CEO Steve Ballmer announced on stage a new alliance between Microsoft and RIM, outlining how the two companies can work together to help people make better decisions with Bing on BlackBerry devices.

Central to this collaboration, , Blackberry devices will use Bing as the preferred search provider in the browser, and Bing will be the default search and map application for new devices presented to mobile operators, both in the United States and internationally.  Also, effective today Bing will be the preferred search and maps applications with regular, featured placement and promotion in the BlackBerry App World carousel.

Bing is also now shipping as the default search experience, and map app, for the newly released BlackBerry Playbook. Together, we’ll also market and promote the strength of our joint offerings as “Making better decisions with Bing on BlackBerry.”

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