Contents tagged with adCenter

  • Monetize your Windows Phone 7 Apps

    Posted by sumeethevans on December 9 2010, 8:19 AM. Posted in adCenter, Windows Phone 7 Series.

    Download the Microsoft Advertising SDK for Windows Phone 7 for mobile applications using the XNA Framework or Silverlight

    Register your Apps with Microsoft Advertising’s solution for Windows Phone 7 Publishers and App Developers Make More Money Introducing Microsoft Advertising Exchange for Mobile, the industry’s first real-time, bidded ad exchange in mobile – leverage superior ad targeting, multiple purchase models and leading resellers including Microsoft’s sales force and large-scale Microsoft Advertising adCenter marketplace.

    Quick and Hassle Free Microsoft’s simple Ad Control, self-serve developer sign-up, reporting and automated payout ensures a seamless ad monetization experience for developers. The Ad Control SDK supports the XNA framework or Silverlight.

    See What’s Working Actionable reporting helps developers optimize for best user experience and advertising yield.

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  • Microsoft, Discovery in online advertising deal

    Posted by sumeethevans on April 15 2009, 4:23 AM. Posted in adCenter.

    Microsoft has sold more than 90 percent of its advertising inventory across its web, mobile, and video game businesses to the Discovery Channel for a one-day campaign to promote the television series "Deadliest Catch," the companies said on Monday.

    Discovery Communications, owner of the Discovery Channel, did not disclose how much it will spend on the campaign running Tuesday, April 14, but said that the show's full online marketing budget would be devoted to the deal. The advertising campaign will span MSN, MSN Mobile, Windows Live Hotmail, Microsoft Live Search and Xbox Live, and comes as Microsoft remains in a heated battle with Google Inc and Yahoo Inc for increasingly scarce advertising dollars.

    When the campaign launches on Tuesday -- which marks the premiere of the fifth season of the "Deadliest Catch," about crab fishing off the coast of Alaska -- it will involve a variety of Microsoft-developed video, mobile and interactive media.

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  • Microsoft to expand Facebook ad pact

    Posted by sumeethevans on July 26 2008, 12:07 AM. Posted in adCenter.

    Microsoft will announce plans to expand its relationship with online social network Facebook to provide web search and search advertising, a source familiar with the matter said on Thursday.

    The expanded deal follows Microsoft's decision not pursue a takeover of Yahoo to bolster its online search and advertising business as it tries to compete with Internet leader Google Inc.

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  • Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping

    Posted by sumeethevans on February 25 2008, 9:17 PM. Posted in Microsoft Corp, adCenter.

    Microsoft today announced Engagement Mapping, a new approach to managing and measuring the effectiveness of online campaigns that goes beyond the current “last ad clicked” standard. For the last decade, virtually all ad campaign reporting methodologies associate sales, leads and Web traffic simply to the last click or ad exposure. Engagement Mapping takes into account for the first time all the various online touchpoints and interactions a consumer experiences before an eventual sale.

    Based on the Engagement Mapping concept, Microsoft announced the beta of Engagement ROI, an online campaign reporting and optimization solution that will undergo testing by national advertising clients and agencies, including Agência Click + UNICA, Best Western International Inc., BKV, Citi Cards, GSD&M Idea City, Ingenuity Media of The Martin Agency, Initiative, McKinney, MEC Interaction, Mindshare Interaction, Monster Worldwide Inc., Neo@Ogilvy, Sprint and World Vision. Engagement ROI evaluates and assigns measurable value to a consumer’s interaction with ads, giving advertisers and publishers a more complete picture of online behavior.

    “The ‘last ad clicked’ is an outdated and flawed approach because it essentially ignores all prior interactions the consumer has with a marketer’s message,” said Brian McAndrews, senior vice president of the Advertiser & Publisher Solutions (APS) Division at Microsoft. “Our Engagement Mapping approach conveys how each ad exposure whether display, rich media or search, seen multiple times on multiple sites and across many channels influenced an eventual purchase. We believe it represents a quantum leap for advertisers and publishers who are seeking to maximize their online spends.”

    Announcement of the Engagement ROI beta coincided with a keynote speech, “Advertising Ecosystem 2.0,” by McAndrews at the Interactive Advertising Bureau’s (IAB) Annual Meeting in Phoenix today.

    The Engagement ROI is a fully integrated reporting capability within the Atlas Media Console currently available through Microsoft. Value is assigned and measured on a real-time basis and takes into account the impact that recency, frequency, size and ad format (such as rich media and video) have on a consumer’s online path to action. Engagement ROI is designed to allow advertisers and publishers to manage their campaigns with greater insight and control than previously available through third-party ad serving.

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  • MediaCart, Microsoft and Wakefern Team Up to Deliver Next-Generation Digital Grocery Shopping and Ad Experience

    Posted by sumeethevans on January 15 2008, 5:26 AM. Posted in adCenter.

    MediaCart Holdings, Microsoft Corp. and Wakefern Food Corporation announced today, at the National Retail Federation’s 97th Annual Convention & Expo, that Wakefern plans to pilot MediaCart’s next-generation computerized shopping carts for potential rollout to all ShopRite stores. The early pilot, conducted with Wakefern in its ShopRite stores, provided insights from both the consumer and retailer perspective that were adopted in the next-generation product. The nine-month pilot with Wakefern began in the spring of 2007. Microsoft’s Atlas Division will provide video ad serving on the MediaCart grocery cart screen, providing advertisers with the opportunity to reach shoppers at the point of purchase, and providing ShopRite customers with a more personalized shopping experience.

    “In working with companies like MediaCart, we’re continuing to push the envelope in the digital advertising realm to enable new and innovative ways for advertisers and agencies to create brand loyalty and engage with their target audiences in a highly relevant, measurable and targeted way,” said Scott Ferris, general manager of the Advertiser and Publisher Solutions Group at Microsoft. “Digital advertising opportunities are expanding rapidly into new areas, as many of consumers’ daily activities, such as shopping, become increasingly ‘connected,’ and Microsoft is committed to working with advertisers and agencies to take advantage of these opportunities as they unfold.”

    By using Microsoft technologies, the MediaCart solution will enable anonymous ad targeting through data obtained through ShopRite’s customer loyalty card program. A shopper would scan his or her card at the MediaCart, and receive ads and promotional offers based on past purchases and/or saved shopping lists that could be uploaded from a home PC. No personally identifiable information will be shared with Microsoft, MediaCart or any advertiser as part of the ad serving process. The technology will also provide advertisers with reporting and analytics capabilities to assess performance of the ads in the stores.

    The next-generation shopping cart with MediaCart digital screen

     

    Watch The Video!

     

     

     

     

     

     

     

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  • Microsoft and CNBC Join Forces on Advertising Syndication

    Posted by sumeethevans on December 11 2007, 2:44 AM. Posted in adCenter.

    Microsoft Corp. and CNBC today announced a strategic alliance in which the two companies will collaborate to bring relevant advertising to the more than 2.6 million unique monthly visitors to CNBC.com. Microsoft will be the exclusive third-party provider of display and contextual advertising for CNBC.com and its global audience.

    “CNBC.com has a tremendous, high-quality audience that advertisers are eager to reach, and we’re delighted to be providing our advertising technology and sales resources to such a widely respected organization,” said Steve Berkowitz, senior vice president of the Online Services Group at Microsoft. “The addition of CNBC to our syndicated advertising partner sites will help the advertisers that work with Microsoft reach an even broader set of users in this highly strategic audience segment.”

    Advanced technology from Microsoft will help connect advertisers with CNBC.com users in more relevant, innovative ways through a combination of graphical ad placements and automated text-based advertisements targeted to content. Over time, the technology will enable the anonymous aggregation of user behavior.

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  • Microsoft Delivers New Tools and Training for Advertisers, Search Marketers and Webmasters

    Posted by vasudev on December 4 2007, 12:02 AM. Posted in Microsoft Corp, adCenter, Live Search.

     Microsoft Corp. today unveiled two tools and an accreditation program designed to help customers make the most of their experience with Microsoft adCenter and Live Search. Microsoft adExcellence, opening to all U.S. adCenter users today, is an official training and accreditation program for adCenter. The Microsoft adCenter Add-in for Excel 2007 and the Webmaster Center are new tools designed to help advertisers improve the quality of their search advertising campaigns and help optimize Web sites for Live Search, respectively.

    “The adExcellence program, adCenter Add-in and Webmaster Center are three great examples of Microsoft delivering on its commitment to provide customers with the tools, transparency and programs they need to maximize their success with our products and services,” said Aaron Easterly, general manager, Advertiser and Publisher Solutions at Microsoft. “We believe that providing unfettered access to data and best-in-class training is simply the best way to do business and to help ensure the success of the advertisers and marketers that choose to do business with Microsoft.”

    Microsoft adExcellence

    The Microsoft adExcellence program provides agencies and advertisers with the opportunity to become certified adCenter experts. The program offers more than 20 free training modules and a fee-based examination, providing users with the ability to demonstrate to their customers and prospects that they are fully trained and proficient in using adCenter. Accredited members will be listed in the adExcellence Membership Directory and will receive an adExcellence logo for use on their Web sites and marketing collateral. More information about the program can be found at http://www.adexcellence.com.

    Microsoft adCenter Add-in for Excel 2007

    Microsoft adCenter Add-in for Excel 2007 is a fully integrated Microsoft Office Excel-based tool that enables adCenter customers to easily research keywords to help them reach and capture the right audience with their paid search advertising campaigns. Users of the adCenter Add-in can rapidly build keyword lists and plan keyword strategy based on a variety of attributes including relevance, historical cost information and projected volume, and manipulate the data in the easy-to-use Excel format. The tool will help advertisers quickly understand keyword popularity and trends and gain valuable insight about demographic and localization information of actual queries.

    “The adCenter Add-in for Excel raises the bar for search- and data-driven marketing tools. The ease of use with Excel and vast amount of keyword data are all extremely valuable for the online marketer,” said Jeffrey Pruitt, executive vice president of Corporate Partnerships at iCrossing. “This product helps unlock the true power of search data, providing access to more data than any other engine, enabling increased understanding of consumer behavior and intent. Within minutes of using this tool, a savvy marketer will be able to discover new information to help drive more successful, consumer-driven campaign strategies.”

    Data accessible via the adCenter Add-in comes from Microsoft’s Keyword Services Platform (KSP), a revolutionary set of Web service application programming interfaces related to keyword technologies, including keyword recommendation, forecasting, categorization and monetization. The adCenter Add-in, which will be available Jan. 8, 2008, provides easy access to the tremendous amount of data available through the KSP and is the latest technology from Microsoft adCenter Labs to be fully integrated into adCenter following customer trial and feedback.

    Webmaster Center

    The Webmaster Center is a portal specifically designed for webmasters and search engine optimizers. It provides all the necessary resources to optimize a Web site for achieving the highest possible algorithmic or “organic” listing on Live Search. This includes information about how Live Search crawls and indexes site pages; site map creation and submission; statistics about Web sites currently indexed by Live Search; consolidated content submission guidelines; and new content and community resources. The beta version of the Webmaster Center can be accessed at http://webmaster.live.com.

    The Microsoft adCenter and Live Search teams are attending Search Engine Strategies in Chicago and WebmasterWorld in Las Vegas this week to demonstrate and answer questions about adExcellence, the adCenter Add-in and Webmaster Center.

    About Microsoft Advertiser & Publisher Solutions

    Microsoft Advertiser & Publisher Solutions (APS) provides world-class advertising platforms and tools for advertisers, agencies and publishers. Its mission is to make buying and selling media simpler, smarter and more cost-effective across media and devices in the Microsoft network of properties and beyond. The APS portfolio includes Microsoft adCenter, Atlas, DRIVEpm, Massive and ScreenTonic. APS businesses span search, display and emerging media including mobile, gaming, video on demand and IPTV. More information can be found at http://advertising.microsoft.com.

  • Nokia New Year’s Eve Creates a Consumer Connection on a Global Scale

    Posted by bink on November 21 2007, 2:01 PM. Posted in adCenter.

    Nokia combined forces with Microsoft Digital Advertising Solutions to bring five major New Year’s Eve celebration concerts to life through creating the first multi-platform Global digital live music experience.
     
     
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  • Project Gatineau Web Analytics Begins Beta Today!

    Posted by vasudev on October 30 2007, 9:16 AM. Posted in adCenter.

     

    We are happy to announce that Project Gatineau, Microsoft’s new, free web analytics service, is ready for beta testing and the first invitations are now being sent to customers.

    To manage Project Gatineau’s growth and give customers the best web analytics service possible, the beta is for US advertisers by invitation only for the moment. 

    All advertisers can request an invitation here: http://advertising.microsoft.com/microsoft-adcenter-gatineau

    Project Gatineau’s web analytics are useful to sites of all sizes – from smaller sites that can’t afford an expensive web analytics solution to larger sites looking for a boost in their web analytics capabilities.

    With the Gatineau beta, you can learn more about where your visitors come from and easily measure your marketing campaigns across any medium and from any traffic source.

    Features include:

    • Click and visitor tracking reports
    • Marketing campaign reporting and conversion tracking
    • Unique demographic and geographic information from your site visitors

    Of course, Project Gatineau is a beta service so we are still adding features and working hard to improve.

    With your participation and feedback, we hope you will help us build Gatineau into the best web analytics service possible.

    Request your invite today!

    Check out the adCenter Forums to see what people are saying!

    Thanks

    Ian Thomas & Justin Carder - Microsoft Project Gatineau

  • Microsoft to Increase Ad Business

    Posted by sumeethevans on October 4 2007, 8:59 AM. Posted in adCenter.

    Steve Ballmer, the chief executive of Microsoft, vowing that the company’s $6 billion plunge into the ad business two months ago was not just an experiment, said today that advertising would become 25 percent of the company’s business within a few years.

    That, he said, would be about the same amount of time it would take for all media and marketing to go digital.

    “Over time, all ad money will go through a digital ad platform,” Mr. Ballmer told a gathering of European ad agencies and clients. “All media goes digital; all advertising goes digital.”

    Mr. Ballmer’s remarks came the same day that the British online advertising trade group, the Internet Advertising Bureau, reported that Internet marketing had grown 41.3 percent in the first half of 2007 and now accounted for 14.7 percent of the British ad market.

    The total British market grew 3.1 percent during the first half of the year, to £9.1 billion ($18.2 billion). Without Internet advertising, however, total media spending would have fallen by 1.9 percent. “Once again the Internet has propped up the U.K. advertising economy and remains the fastest-growing advertising medium,” the group said.

    Microsoft became a player in the ad business with its August purchase of aQuantive, which provides a technology that places ever-changing Web site ads in front of Internet viewers, based on specific conditions.

    Now, Mr. Ballmer is trying to convince media specialists that Microsoft is serious about catching up with Google as the digital brand of choice for advertisers, who spend about $550 billion a year worlwide.

    Mr. Ballmer declined to comment on recent media speculation that Microsoft was interested in buying a stake in Facebook, the social networking Web site, saying only that he was “very excited” to be Facebook’s digital advertising supplier.

    But he did say that Microsoft was not in danger of losing its focus and turning into an entertainment company. “ ‘Brand Microsoft’ should be seen as a software competence company,” he said, adding that the company had other brands with other roles, like the Xbox game console.

    Microsoft has more to overcome in Europe than just being No. 2 in advertising, after having lost its appeal of the European Commission antitrust judgment against it last month.

    This week Forrester Research released a study of online consumers and technology brands in Europe showing that Microsoft scored low in trust among regular users.

    Full Story At Source

  • Microsoft adds 20 advertising clients

    Posted by sumeethevans on September 24 2007, 11:48 PM. Posted in adCenter.

    Microsoft Corp. said Sunday it has added 20 new advertising clients since the acquisition of online ad company aQuantive closed six weeks ago. The software maker also announced it has signed a new advertising-related deal with The Associated Press' Online Video Network. Microsoft said SmartBrief, Reunion.com and Entrepreneur.com are among the sites that have signed on to use Web advertising management tools it acquired when it bought aQuantive.The Redmond-based company added that IAC/InterActiveCorp.'s CollegeHumor.com and two other sites now use aQuantive's Atlas AdManager, technology that lets Web publishers schedule and target display advertising campaigns. IAC signed on with aQuantive in July. Karl Siebrecht, president of the Atlas business, said aQuantive's display advertising technology was 'suffering from a lack of visibility' before the Microsoft buyout.Siebrecht would not name any other new customers but said the wins are 'a great proof point that this capability is very valuable relative to other options in the marketplace.' Siebrecht was referring to DoubleClick, a dominant online advertising company that is in the process of being acquired by Google Inc. Separately, Microsoft said its online ad tools have been incorporated into the Web video service that The Associated Press sells to 1,800 newspapers, radio stations and TV affiliates around the country.The AP, a not-for-profit cooperative, already uses Microsoft's MSN video player to distribute video to its members' Web sites and allows those local media outlets to add their own video. Currently, Microsoft places ads in front of both AP video and the local segments, and the AP, Microsoft and the member split the advertising revenue. Under the new deal, the local news outlet will be able to use the Atlas ad management tools to sell advertising space against their own videos and keep all the ad revenue.The news outlet will pay the AP $750 to set up the new service and will be asked to meet certain Web traffic goals each month, said Jessica Hawk, director of the AP Online Video Network. The new service is being tested by a handful of media outlets now and will go live in early October.Hawk said the deal was sealed before Microsoft acquired aQuantive, and that the AP will be the first line of technical support for the new service.Continue At Source

  • Microsoft AdCenter Labs Gives Demographic Data On Websites

    Posted by sumeethevans on September 11 2007, 2:36 AM. Posted in adCenter.

    I  finally looked through Microsoft’s AdCenter Labs, a great website which shows you, to the best of their knowledge and research, the demographic data on various websites (perfect for deciding where to advertise). The information there is interesting as well as useful.

    For example, Digg, a website Microsoft knows well about since it is an ad partner, has an audience that is 83% male (shocker!) and 27% of users are 25-34, with almost 2/3 of the total under the age of 34.

    Meanwhile, this website is a little better. 64% of you are male, which for a tech site is probably a good distribution (more women than Microsoft Watch, Google Blogoscoped, Engadget, a little less than TechCrunch or Boing Boing, tied with LiveSide). Interestingly, InsideMicrosoft is 71% male and 29% female, while InsideGoogle is more balanced at 59/41%.

    27.2% of you are 25-34 years old, another 26.8% are 18-24 and 23% are 34-49. That means that the readers of this blog are a pretty well distributed cross-section of the tech industry, unlike some blogs where the majority of readers are in a single age group, or where half the readers are still in high school. 9.8% of you are below the age of 18, but the younger readers I’ve spoken to seem pretty smart, so I’m calling that a good thing, too. 13.2% are over 50.

    Ask.com is 68% female. Wow! Good for them, attracting a tough-to-reach audience.

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