Contents tagged with Live Search

  • Bing Continues to Show Growth in Search Activity, According to comScore

    Posted by sumeethevans on June 18 2009, 1:36 AM. Posted in Live Search.

    comScore a leader in measuring the digital world, today released a follow up study on the performance of Bing, Microsoft’s new search engine, during the second week of its public launch. The results show that Microsoft has continued to increase its position in the search market following the initial week of Bing’s debut.

    Microsoft Sites saw its average daily searcher penetration and share of search result pages in the U.S. continue to climb during the second week of Bing’s introduction. Microsoft Sites’ average daily penetration among U.S. searchers reached 16.7 percent during the work week of June 8-12, up 3 percentage points from the May 25-29 work week prior to Bing’s introduction. Microsoft’s share of search result pages in the U.S., a proxy for overall search intensity, increased to 12.1 percent during the period of June 8-12, also climbing 3 percentage points from the pre-introduction work week of May 25-29.

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  • Farecast team looks to take Bing Travel to new heights

    Posted by sumeethevans on June 13 2009, 2:31 AM. Posted in Live Search.

    When Microsoft bought Seattle online travel startup Farecast for $115 million more than a year ago, some people in the technology industry wondered why. The reason is now clear, with Farecast's technology on full display in the software giant's new search engine, Bing.com.

    The newly launched Bing Travel -- which combines Farecast's airfare-prediction and travel-search tools with MSN editorial content -- is a key chess piece in Microsoft's new effort to challenge Google in Internet search. It makes Microsoft a bigger player in the online travel market, which has long been dominated by another company with historic ties to the Redmond company: Bellevue-based Expedia.

    It's also a high-profile example of Microsoft benefiting from technology developed in its backyard. Oren Etzioni, the University of Washington computer scientist who founded Farecast in 2003, is watching with pride. Etzioni said he's happy to see his idea end up with a bang, not a whimper, to paraphrase poet T.S. Eliot.

    "In this case," Etzioni said. "it's a Bing -- but close enough."

    Bing Travel, at bing.com/travel, offers a new starting point for people seeking to book flights, hotels and other travel items. Bing Travel's search results pages pull together information from various sites to display fight details, fares and other key information -- reducing the amount of time people need to spend on airline or online travel sites.

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  • Testing…One…Two…Three!

    Posted by vasudev on March 4 2009, 7:25 PM. Posted in Live Search.

    Many of you have probably seen the press coverage in the last day or so about the internal testing Microsoft employees are doing on our search product. There’s a good deal of excitement brewing over this test, both internally and externally, which we’re always glad to see. There have been lots of questions about why we’re not opening this test to the public. This sort of internal testing is actually fairly commonplace at Microsoft and something we do with many of our products before we decide to release things publicly. Our hope is that our employees will give us great feedback on our new features and that it all becomes part of the external experience soon. In the meantime, we thought we’d give you a sneak peek at a screenshot of one of our favorite queries. We'd love to hear your thoughts.

    There has also been a fair amount of speculation around the use of the Kumo brand and URL, and whether this means that we are rebranding Live Search. We’re using the Kumo brand and URL for this test experience to make sure employees understand they’re in a test experience. We believe this will encourage more active feedback. As for rebranding, it’s something we’re still considering.............................. Screenshot and  Full Story At Source

  • Live Search Mobile update for Windows Mobile

    Posted by sumeethevans on January 8 2009, 2:23 PM. Posted in Live Search.

    For those of you using Windows Mobile phones, we have great news. This week we're releasing an update to our Live Search Mobile app for Windows Mobile. With this release, we've added some features that make it easier to find local businesses and to get maps and directions on your mobile phone.

    For starters, no more fumbling around with your phone trying to enter your exact location. Location detection helps you automatically find your location even if you're not on a GPS-enabled phone.

     Image of Live Search Mobile

    We also know that entering text on a mobile phone can be a pain. That's why we first introduced voice input in previous releases. With this release we've also added predictive query input to help speed up your searches. That's a fancy way of saying that after entering a few letters, you can browse through previous searches as well as some suggested ones.

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  • Sun Microsystems to Distribute Microsoft Live Search-Powered Toolbar

    Posted by vasudev on November 11 2008, 7:57 AM. Posted in Live Search.

    Microsoft Corp. today announced a search distribution deal with Sun Microsystems Inc. to offer the MSN Toolbar, powered by Microsoft Live Search, to U.S.-based Internet Explorer users when they download the Java™ Runtime Environment (JRE™), effective as of today.

    Through this agreement, Internet Explorer users downloading Sun’s JRE will have the option to download the MSN Toolbar and have one-click access to Live Search features, as well as news, entertainment, sports and more from the MSN network and direct access to Windows Live Hotmail and Windows Live Messenger.

    “This agreement with Sun Microsystems is another important milestone in our strategy to secure broad-scale distribution for our search offering, enabling millions more people to experience the benefits of Live Search,” said Yusuf Mehdi, senior vice president of the Online Audience Business at Microsoft. “With the vast array of Java software-based Web applications that are downloaded every month, this deal will expose Live Search to millions more Internet users and drive increased volume for our search advertisers.”............................Continue At Source

  • Live Search comes to Facebook

    Posted by vasudev on October 8 2008, 8:22 AM. Posted in Live Search.

    Angus Norton, Senior Director, Live Search Product Management says :  

     Now Facebook users in the U.S. have the option to "Search Facebook" or "Search the Web." In addition, adCenter is delivering search ads alongside those results. For me that means getting great search results while receiving highly relevant ads that are personalized by either my Facebook profile or search query. Find out more about the Facebook team's first implementation of Live Search in their blog.

    As we evaluate user feedback and results we'll explore additional ways to integrate Live Search more deeply into the Facebook experience.........Full Story At Source 

  • Microsoft and RIM to Launch Live Search for BlackBerry Smartphones

    Posted by vasudev on September 13 2008, 9:15 AM. Posted in Live Search.

    Microsoft Corp. and Research In Motion (RIM) today announced they are working together to integrate rich Live Search capabilities into the BlackBerry® Browser and BlackBerry Maps.

    BlackBerry smartphone users will be able to use Microsoft Live Search as their search engine of choice within the BlackBerry Browser as well as access Live Search from Mobile.BlackBerry.com. Live Search will leverage the wireless data optimization capabilities of the BlackBerry solution to deliver results quickly while users are on the go. BlackBerry customers will also be able to use Live Search to perform contextual, location-sensitive searches or look for nearby points of interest from inside BlackBerry Maps.*

    “As the BlackBerry platform continues to evolve and broaden its appeal to all mobile users, RIM looks to answer our customers’ needs with a broad range of high-value solutions optimized for use with BlackBerry smartphones,” said Mark Guibert, vice president, Corporate Marketing at Research In Motion. “Offering Live Search on BlackBerry smartphones extends choice for our customers and allows users to conveniently and quickly search the Internet when they are on mobile devices..........................Continue At Source

  • Powerset joins Live Search

    Posted by sumeethevans on July 2 2008, 4:07 AM. Posted in Live Search.

    We're excited to announce that we've reached an agreement to acquire Powerset, a San Francisco-based search and natural language company.

    Powerset will join our core Search Relevance team, remaining intact in San Francisco. Powerset brings with it natural language technology that nicely complements other natural language processing technologies we have in Microsoft Research.

    More importantly, Powerset brings to Live Search a set of talented engineers and computational linguists in downtown San Francisco. This is a great team with a wide range of experience from other search engines and research organizations like PARC (formerly Xerox PARC).

    We're buying Powerset first and foremost because we're impressed with the people there. Powerset CTO and cofounder Barney Pell is a visionary and incredible evangelist. When he introduced our senior engineers to some of the most senior people at Powerset — Search engineers and computational linguists like Tim Converse, Chad Walters, Scott Prevost, Lorenzo Thione, and Ron Kaplan — we came away impressed by their smarts, their experience, their passion for search, and a shared vision.

    That shared vision is to take Search to the next level by adding understanding of the intent and meaning behind the words in searches and webpages.

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  • Microsoft Delivers New Tools and Training for Advertisers, Search Marketers and Webmasters

    Posted by vasudev on December 4 2007, 12:02 AM. Posted in Microsoft Corp, adCenter, Live Search.

     Microsoft Corp. today unveiled two tools and an accreditation program designed to help customers make the most of their experience with Microsoft adCenter and Live Search. Microsoft adExcellence, opening to all U.S. adCenter users today, is an official training and accreditation program for adCenter. The Microsoft adCenter Add-in for Excel 2007 and the Webmaster Center are new tools designed to help advertisers improve the quality of their search advertising campaigns and help optimize Web sites for Live Search, respectively.

    “The adExcellence program, adCenter Add-in and Webmaster Center are three great examples of Microsoft delivering on its commitment to provide customers with the tools, transparency and programs they need to maximize their success with our products and services,” said Aaron Easterly, general manager, Advertiser and Publisher Solutions at Microsoft. “We believe that providing unfettered access to data and best-in-class training is simply the best way to do business and to help ensure the success of the advertisers and marketers that choose to do business with Microsoft.”

    Microsoft adExcellence

    The Microsoft adExcellence program provides agencies and advertisers with the opportunity to become certified adCenter experts. The program offers more than 20 free training modules and a fee-based examination, providing users with the ability to demonstrate to their customers and prospects that they are fully trained and proficient in using adCenter. Accredited members will be listed in the adExcellence Membership Directory and will receive an adExcellence logo for use on their Web sites and marketing collateral. More information about the program can be found at http://www.adexcellence.com.

    Microsoft adCenter Add-in for Excel 2007

    Microsoft adCenter Add-in for Excel 2007 is a fully integrated Microsoft Office Excel-based tool that enables adCenter customers to easily research keywords to help them reach and capture the right audience with their paid search advertising campaigns. Users of the adCenter Add-in can rapidly build keyword lists and plan keyword strategy based on a variety of attributes including relevance, historical cost information and projected volume, and manipulate the data in the easy-to-use Excel format. The tool will help advertisers quickly understand keyword popularity and trends and gain valuable insight about demographic and localization information of actual queries.

    “The adCenter Add-in for Excel raises the bar for search- and data-driven marketing tools. The ease of use with Excel and vast amount of keyword data are all extremely valuable for the online marketer,” said Jeffrey Pruitt, executive vice president of Corporate Partnerships at iCrossing. “This product helps unlock the true power of search data, providing access to more data than any other engine, enabling increased understanding of consumer behavior and intent. Within minutes of using this tool, a savvy marketer will be able to discover new information to help drive more successful, consumer-driven campaign strategies.”

    Data accessible via the adCenter Add-in comes from Microsoft’s Keyword Services Platform (KSP), a revolutionary set of Web service application programming interfaces related to keyword technologies, including keyword recommendation, forecasting, categorization and monetization. The adCenter Add-in, which will be available Jan. 8, 2008, provides easy access to the tremendous amount of data available through the KSP and is the latest technology from Microsoft adCenter Labs to be fully integrated into adCenter following customer trial and feedback.

    Webmaster Center

    The Webmaster Center is a portal specifically designed for webmasters and search engine optimizers. It provides all the necessary resources to optimize a Web site for achieving the highest possible algorithmic or “organic” listing on Live Search. This includes information about how Live Search crawls and indexes site pages; site map creation and submission; statistics about Web sites currently indexed by Live Search; consolidated content submission guidelines; and new content and community resources. The beta version of the Webmaster Center can be accessed at http://webmaster.live.com.

    The Microsoft adCenter and Live Search teams are attending Search Engine Strategies in Chicago and WebmasterWorld in Las Vegas this week to demonstrate and answer questions about adExcellence, the adCenter Add-in and Webmaster Center.

    About Microsoft Advertiser & Publisher Solutions

    Microsoft Advertiser & Publisher Solutions (APS) provides world-class advertising platforms and tools for advertisers, agencies and publishers. Its mission is to make buying and selling media simpler, smarter and more cost-effective across media and devices in the Microsoft network of properties and beyond. The APS portfolio includes Microsoft adCenter, Atlas, DRIVEpm, Massive and ScreenTonic. APS businesses span search, display and emerging media including mobile, gaming, video on demand and IPTV. More information can be found at http://advertising.microsoft.com.