Microsoft Streets & Trips 2007 With GPS Locator Helps Consumers Take the Tension out of Travel

Posted by bink on October 11 2006, 10:02 PM. Posted in MapPoint.

Updated trip-planning software and more powerful GPS receiver team up to resolve the battle for the driver’s seat.

Microsoft Corp. today announced the availability of Microsoft® Streets & Trips 2007 with GPS Locator, which includes the latest version of the best-selling1 travel and mapping software for the U.S. and Canada. Microsoft Streets & Trips 2007 with GPS Locator delivers the helpful tools that consumers have come to expect, along with several new and enhanced features. The updated version of the product includes a sleek new and compact cordless Global Positioning System (GPS) receiver manufactured by Pharos, and a new full-screen navigation mode, making it easier than ever to plan personalized road trips and travel with complete confidence.

Despite skyrocketing fuel prices, Americans are still hitting the roads. Whether they are heading across town or around the country, men and women have very different travel styles. A recent survey conducted by global digital map content provider Tele Atlas NV confirmed the common belief that men tend to rely on their own sense of direction to avoid getting lost when on the road, while women prefer to stop and ask for directions.2 These fundamental differences often result in travel tension, which can cause fun to take a back seat. Add children to the mix, and a bumpy ride is sure to ensue.

“Couples and families routinely spend time together in the car, especially during the holidays,” said Helen Chiang, product manager for Streets & Trips at Microsoft. “Microsoft Streets & Trips 2007 with GPS Locator helps to relieve common travel stress by making road trips fun and more affordable.”

Knowing Where You’re Going

Planning the trip ahead of time and building in stops for meals, bathroom breaks, gas, and fun points of interest such as landmarks or museums is a surefire way to decrease in-car tension and give the entire family things to look forward to along the way. Microsoft Streets & Trips is an easy way to get customized, highly detailed driving directions. It includes more than

1.2 million points of interest that can turn any trip into a journey to remember. Need a snack, gas or a place to sleep? Streets & Trips has the answer with easy-to-locate points of interest such as gas stations, ATMs, hotels, restaurants and national parks, helping to enhance the entire road-trip experience. Integration with Windows Live Search also allows consumers to find current business listings online that can easily be saved to their Streets & Trips maps, ensuring that they have the latest and greatest information.

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