MSN Direct Scores Home Run With 2004 Professional Baseball Season Content for Smart Watches

Posted by bink on May 13 2004, 5:54 PM. Posted in SPOT (MSN Direct).

Microsoft Corp. today added professional baseball season content for 2004 to MSN® Direct’s Sports Channel so subscribers can keep tabs on their favorite pastime while on the go.
 
Microsoft also added three new channels to MSN Direct that will allow subscribers to track their astrological future, discover whether those lucky lottery numbers finally have paid off, and even build their vocabulary, simply by glancing at their wrist. On top of the additional content, Microsoft is giving all yearly subscribers a special free offer of three bonus months of MSN Direct service.*
 
“Smart Watches are all about letting people choose exactly what they want to see on their wrists,” said Eric Lang, general manager of the Smart Personal Objects Technology (SPOT) initiative at Microsoft. “The combination of the expanded sports content with professional baseball and these new channels gives our subscribers even more information and options, and they can expect continued content enhancements and selections in the future.”
 
The new channels complement existing MSN Direct channels, which offer news, stocks, weather and sports information, personal messages and reminders of calendar appointments, and represent the second major expansion of the MSN Direct service since its launch in early January.
 
MSN Direct Puts Baseball Information on Subscribers’ Wrists
 
With MSN Direct’s 2004 Baseball Season, subscribers can access professional baseball scores, game previews and other content. Provided by ESPN, the content offers baseball lovers the following:
  • Scores. Updates each inning for games in progress*
  • Standings. American and National league division tables
  • Statistics. Wins, losses and saves for pitchers
  • Game information. Start times, television schedules (where available) and pregame stories
  • Alerts. Game-time reminders via Microsoft® Outlook® Calendar**
New MSN Direct Channels Offer More Fun
 
The latest additions give MSN Direct subscribers nine channels from which they can receive customized information. The new channels are these:
  • Daily Diversions. Provides amusing snippets of information from MSN Encarta® encyclopedia, including Born on this Day, This Day in History, Quote of the Day and Word of the Day
  • Lottery. Provides the latest results from state and national lotteries selected by the subscriber (available only in states that offer lotteries)
  • Horoscopes. Offers fun, insightful daily predictions from MSN Astrology
As with other MSN Direct content, subscribers choose the information they want to receive on their watch by visiting the MSN Direct Web site (http://www.msndirect.com/).